The New Alexandra Theatre's traditional auditorium seats 1398 over three levels and lends itself to larger scale events, conferences, photo shoots & location work.
The theatre was built in 1901 and named The Lyceum by its owner William Coutts. After financial difficulties it was bought by Lester Collingwood and re-named The Alexandra. Collingwood introduced pantomime which became an annual staple. At Collingwood’s death in 1910 the Salberg family bought The Alexandra and ran the theatre with good business sense and passion for 60 years. In 2009 The Alexandra was bought by The Ambassador Theatre Group who changed its name to The New Alexandra Theatre. ATG is the world’s number one live-theatre company with 45 venues in Britain, the US and Australia.
Renowned for pantomime, repertory and touring shows, many famous names have performed at this theatre: Alec Guiness, John Mills, Paul Scofield, Maggie Smith, Laurence Olivier, Sean Connery, Derek Jacobi, Anthony Hopkins and Robert Lindsay. Morecambe and Wise, Norman Wisdom, Les Dawson and Ronnie Corbett appeared in pantomime. Artists as diverse as Marlene Dietrich and Spike Milligan and more recently Adele, Michael Buble and Bryan Adams all brought their own shows here.
Major refurbishments took place in 1935 when the theatre was rebuilt and in 1968 when the Suffolk St entrance and bridge extension were added. Recently over one million pounds has been spent on refurbishment with more investment to follow. For more about the history of this 1398 seat theatre join a guided tour, details on our website.